Vivvi

Data-Driven Enrollment Strategy Pays Off

Vivvi is a hybrid B2B/B2C early learning company offering both corporate caregiving benefits and high-quality childcare centers nationwide.

With limited marketing budgets and multiple new campus openings (Dumbo, Midtown West, and Hartsdale), the team lacked clear visibility into which tactics actually drove B2C leads. Inefficient spend on low-performing tactics risked under-enrollment.

The Challenge

Achieved healthy enrollment targets for all three new campuses despite constrained paid media.

The Results

2x

organic social following and engagement in six months

3x

engagement/lead capture at B2B conferences.

Strategy

Built a HubSpot-powered reporting infrastructure to track cost per lead, MQL, and SQL by tactic

Sunset underperforming partnerships/events, reallocating budget to highest-ROI channels

In-housed organic social management, hiring a Vivvi parent to authentically grow community trust and engagement

Screenshot 2025-08-12 at 10.43.52 AM.png

Screenshot 2025-08-12 at 10.43.27 AM.png

Screenshot 2025-08-12 at 10.44.04 AM.png

Screenshot 2025-08-12 at 10.35.21 AM.png

"Julia takes a strategic approach and executes to high standards."

— Peer, Success Academy
"Extraordinary drive against our targets. Julia brings openness to new tools and consistently shares insights that drive acquisition and retention."

— Peer, Success Academy
"She acts as a force multiplier for my work, and you can't ask for much more from a leader."

— Direct Report, Success Academy
"Julia is proactive and always seeks opportunities to learn about the organization, our customer, and product.”

— Manager, Success Academy
"She’s a champion of strong creative work and someone who always shouts out the people who do the work."

— Peer, Success Academy
"She’s the best boss I’ve ever had, invested in my development even when it’s inconvenient."

— Direct Report, SYPartners
"You set the strategy for your team, then articulate it clearly."

— Peer, SYPartners
"She’s one of the best leaders I’ve ever worked with, fiercely guides her team and always made sure to prioritize our professional growth."

— Direct Report, IFundWomen
“There are marketers, and then there’s Julia Steele—basically the Swiss Army knife of brand growth, but sharper."

— Co-founder, IFundWomen

Data-Driven Enrollment Strategy Pays Off

Achieved healthy enrollment targets for all three new campuses despite constrained paid media.

2x

3x

"Julia takes a strategic approach and executes to high standards."

"Extraordinary drive against our targets. Julia brings openness to new tools and consistently shares insights that drive acquisition and retention."

"She acts as a force multiplier for my work, and you can't ask for much more from a leader."

"Julia is proactive and always seeks opportunities to learn about the organization, our customer, and product.”

"She’s a champion of strong creative work and someone who always shouts out the people who do the work."

"She’s the best boss I’ve ever had, invested in my development even when it’s inconvenient."

"You set the strategy for your team, then articulate it clearly."

"She’s one of the best leaders I’ve ever worked with, fiercely guides her team and always made sure to prioritize our professional growth."

“There are marketers, and then there’s Julia Steele—basically the Swiss Army knife of brand growth, but sharper."

Driving Acquisition in a Competitive Sector

Successful Lead Campaign Ignites New Product Offering