Success Academy

Marketing a School Before It's Built

Success Academy is the largest and most successful charter school system in New York, serving 22,000 K-12 students.

Next year, Success will open it’s first K-12 school—its most ambitious project yet. Opening with full enrollment is critical for enterprise business goals. But parents cannot tour this new school or talk to current parents since it’s still under constuction.

The Challenge

Drove 5,000 marketing qualified leads in a six-month period, setting school up for year one enrollment success.

The Results

Strategy

Integrated creative campaign centering the architectural renderings and “Coming 2026” to allow parents to visualize that which is not yet built

Aggressive zip code targeting and channel strategy across Streaming TV, Meta, Google, TikTok, Snap, direct mail, Web, email

A/B testing roadmap to optimize campaign creative, web forms, email layouts

"Extraordinary drive against our targets. Julia brings openness to new tools and consistently shares insights that drive acquisition and retention."

— Peer, Success Academy
"She acts as a force multiplier for my work, and you can't ask for much more from a leader."

— Direct Report, Success Academy
"Julia is proactive and always seeks opportunities to learn about the organization, our customer, and product.”

— Manager, Success Academy
"She’s a champion of strong creative work and someone who always shouts out the people who do the work."

— Peer, Success Academy
"Julia takes a strategic approach and executes to high standards."

— Peer, Success Academy
"She’s the best boss I’ve ever had, invested in my development even when it’s inconvenient."

— Direct Report, SYPartners
"You set the strategy for your team, then articulate it clearly."

— Peer, SYPartners
"She’s one of the best leaders I’ve ever worked with, fiercely guides her team and always made sure to prioritize our professional growth."

— Direct Report, IFundWomen
“There are marketers, and then there’s Julia Steele—basically the Swiss Army knife of brand growth, but sharper."

— Co-founder, IFundWomen

Marketing a School Before It's Built

Drove 5,000 marketing qualified leads in a six-month period, setting school up for year one enrollment success.

"Extraordinary drive against our targets. Julia brings openness to new tools and consistently shares insights that drive acquisition and retention."

"She acts as a force multiplier for my work, and you can't ask for much more from a leader."

"Julia is proactive and always seeks opportunities to learn about the organization, our customer, and product.”

"She’s a champion of strong creative work and someone who always shouts out the people who do the work."

"Julia takes a strategic approach and executes to high standards."

"She’s the best boss I’ve ever had, invested in my development even when it’s inconvenient."

"You set the strategy for your team, then articulate it clearly."

"She’s one of the best leaders I’ve ever worked with, fiercely guides her team and always made sure to prioritize our professional growth."

“There are marketers, and then there’s Julia Steele—basically the Swiss Army knife of brand growth, but sharper."

Data-Driven Strategy Spurs Growth