sypartners

Turning Insights Into Revenue

SYPartners is a boutique transformation consultancy serving Fortune 100 C-Suite clients.

The firm’s leadership development content had value beyond live consulting engagements, but it wasn’t being monetized or scaled.

The Challenge

Generated new revenue streams outside core consulting; Superpowers App earned a Webby Award nomination; boosted SYPartners’ profile among target F100 prospects and the NYC design community.

The Results

Strategy

Audited past client work to identify reusable leadership tools

Led creative and production teams to design and launch “MadeBy” — a digital storefront for leadership development products

Created Superpowers App, helping professionals identify their unique workplace strengths, supported by thought-leadership campaigns to attract top design talent

"She’s the best boss I’ve ever had, invested in my development even when it’s inconvenient."

— Direct Report, SYPartners
"Extraordinary drive against our targets. Julia brings openness to new tools and consistently shares insights that drive acquisition and retention."

— Peer, Success Academy
"She acts as a force multiplier for my work, and you can't ask for much more from a leader."

— Direct Report, Success Academy
"Julia is proactive and always seeks opportunities to learn about the organization, our customer, and product.”

— Manager, Success Academy
"She’s a champion of strong creative work and someone who always shouts out the people who do the work."

— Peer, Success Academy
"Julia takes a strategic approach and executes to high standards."

— Peer, Success Academy
"You set the strategy for your team, then articulate it clearly."

— Peer, SYPartners
"She’s one of the best leaders I’ve ever worked with, fiercely guides her team and always made sure to prioritize our professional growth."

— Direct Report, IFundWomen
“There are marketers, and then there’s Julia Steele—basically the Swiss Army knife of brand growth, but sharper."

— Co-founder, IFundWomen

Turning Insights Into Revenue

Generated new revenue streams outside core consulting; Superpowers App earned a Webby Award nomination; boosted SYPartners’ profile among target F100 prospects and the NYC design community.

"She’s the best boss I’ve ever had, invested in my development even when it’s inconvenient."

"Extraordinary drive against our targets. Julia brings openness to new tools and consistently shares insights that drive acquisition and retention."

"She acts as a force multiplier for my work, and you can't ask for much more from a leader."

"Julia is proactive and always seeks opportunities to learn about the organization, our customer, and product.”

"She’s a champion of strong creative work and someone who always shouts out the people who do the work."

"Julia takes a strategic approach and executes to high standards."

"You set the strategy for your team, then articulate it clearly."

"She’s one of the best leaders I’ve ever worked with, fiercely guides her team and always made sure to prioritize our professional growth."

“There are marketers, and then there’s Julia Steele—basically the Swiss Army knife of brand growth, but sharper."

Successful Lead Campaign Ignites New Product Offering

Investor Narrative Closes Seed Round