Welcome to
jsteeleworld 🌎

Strategic Marketing Executive who builds high-growth brands across fintech, education, and media sectors. Partners with founders to grow mission-driven organizations from start-up to scale-up, driving measurable customer acquisition and revenue growth. Offers expertise in integrated marketing strategy development and execution, performance marketing, and data-driven campaigns across all channels.

Leads teams to deliver 100X user growth, $300K cost optimizations, and successful exits. Passionate about supporting SMBs and entrepreneurs through innovative marketing solutions.

Recent wins include:

+97%

Y/Y referral volume

(lowest CaC, stickiest channel) 🗣️

+34%

Y/Y CVR increase

(driven by funnel optimization & experimentation) 📈

+5%

Y/Y unaided awareness

(launched ToF efforts + brand tracking to assess progress) 🎗️

I thrive at the intersection of customer insights, creative, data, and systems. I am at my best enabling founders, exec teams, and sales leaders to maximize adoption through cross-functional GTM execution (marketing 🤝 product), plus have a proven track record building campaigns and channels that scale.

I'm hyper-fluent at enabling brand and performance teams to move faster and tell their stories better with AI tools like Claude, Gamma, and Motion App (a personal fave).

  • "Extraordinary drive against our targets. Julia brings openness to new tools and consistently shares insights that drive acquisition and retention."

    — Peer, Success Academy

  • "She acts as a force multiplier for my work, and you can't ask for much more from a leader."

    — Direct Report, Success Academy

  • "Julia is proactive and always seeks opportunities to learn about the organization, our customer, and product.”

    — Manager, Success Academy

  • "She’s a champion of strong creative work and someone who always shouts out the people who do the work."

    — Peer, Success Academy

  • "Julia takes a strategic approach and executes to high standards."

    — Peer, SYPartners

  • "She’s the best boss I’ve ever had, invested in my development even when it’s inconvenient."

    — Direct Report, SYPartners

  • "You set the strategy for your team, then articulate it clearly."

    — Peer, SYPartners

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